Color is a phenomenon of ideology. The ideology is this: a color per se does not mean anything. Not a thing at all. Bragging about some colors that don’t match other colors is a mumbo jumbo that outstrips horoscopes.

“Red is for danger”, says a man who ate a tomato earlier in the morning and didn’t flinch.

“Black is too gloomy”, says another, who earlier in the morning read black letters against a white background and chuckled.

“Grey is dull”, complains a third one. Your mama is dull. Look at Buster Keaton—all tints and shades of grey and as merry as a grig.

“Blue is for hope, green is for renewal”, says designer pulling wool over your eyes.

Designer, don’t. You’d better break it to the customer: here’s 16 million colors (RGB) or a fan (Pantone), point with a finger. We’ll paint it any color you want. But the “Delete” button will remain red (the customer never argues with that).

When I’m told that red and green don’t match, I get into a snit. Look at a strawberry bed, bubblehead!